The family feeling is still there, says Michael Stelzle, Head of Exterior/Mounted Trim. Of course, a lot has changed since joining PSW in 1990. “Back then we were a dozen people, today we are around a thousand,“ he recalls. “In the teams and groups this familiarity is still noticeable.” And even more positive aspects have remained: the informal approach for the example, and quick decision-making.
Another cut was the difficulties of the automotive industry in the early 1990s. “Of course you can feel that at an engineering service provider, but we had faith in our strengths and in the fact that there simply are cycles in the industry.” The strengths were the flexibility of the company as a whole and also of its individual employees. For Michael, this meant, among other things, that he regularly learned to work with new CAD software, something he also enjoyed doing. In 2000, PSW moved into its own building. “From then on, we as a company had a real home instead of rented space.”
I've always enjoyed working with geometry, which is why I trained as a model maker and over time developed a good three-dimensional imagination
The project was a success and formed the basis for the large orders that the company has recently realized. “Thirty years ago, this was something that was simply out of the question. At that time we got small projects to execute, but these were always only individual vehicles modules.
The fact that we are now able to develop complete vehicle derivatives - and do this well - shows how far we have come as a company. And not only the company has evolved, but I have, too, personally.” Michael’s department is a good example of how to respond to changes in the auto industry: “We try to think for the customer. The customer does not want to redevelop the entire body of the derivative every time at great expense. So we think in terms of a modular vehicle body, in which a manufacturer can then exchange individual scopes. This shortens development times and saves money.” Virtual Reality (VR) is deployed here. “The more I use VR, the faster and more flexible I am in the development process. This is good for our customer, and what’s good for the customer is good for us, too.”
Best of all, today we work together to design modern vehicle bodies for the mobility of the future. This is PSW and I feel like I am part of it