The largest project in PSW's history to date celebrated its world premiere in spring 2021: the Audi e-tron GT. As a wholly owned subsidiary of AUDI AG, we have taken over important shares in the vehicle development and realized the all-electric Gran Turismo together with Audi.
Unique stories about the company, people and technologies
Our new magazine tells the story of this joint vehicle project. Whether virtual development, design check or worldwide test drives: Numerous PSW and Audi experts describe in various articles how they experienced the successful development of the Audi e-tron GT.
The challenges for the automotive sector are great More than ever it needs new ideas, innovations, perfection in all components, vehicles and mobility formats. To overcome these challenges the manufacturer needs a partner who is on their side and supports them in the best possible way. PSW is this kind of partner. Over the past years we have evolved by leaps and bounds and can look back on a success story that we are really proud of. Our PSW2025 company strategy has successfully shown us the way and will also continue to serve us as a guiding star.
What makes the essence and personality of a company? It is the brand and people who stand behind it and shape it. That’s why we have jointly developed a brand strategy with PSWl employees this year to supplement PSW2025. Therefore, we have given the “PSW brand” a distinctive profile with which we can position ourselves in the market. Our brand promise is to realise the mobility visions of our customers, while we set new standards for integrated mobility technologies. And this magazine makes the promise tangible.
PSW can look back on a 30-year success story. In order to continue this success story, we opened a new chapter last year with the adoption of our PSW2025 strategy. Because the world today is different than it was 30 years ago. Megatrends and new technologies are changing our environment and our understanding of mobility at an unprecedented speed. That is why, as an engineering partner, we are on the move towards the mobility of the future.