To operate more effectively in the market it is now necessary to describe an additional specification of the company strategy as well as the essence of the ‘PSW brand’. Or said otherwise: to add an emotional ‘Heart’ to the rationally thinking ‘Head’.
From PSW for PSW
Humans are at the centre of this, forming and filling it with life. Therefore, the project team consisting of Dawid Kacprzak (communication), Susan Zöller (strategy) and the brand experts Tom Klein and Dirk Nitschke have included the colleagues in the invention process. By doing so they have jointly derived a brand strategy of PSW 2025, which gets to the heart of PSW’s personality and in which PSW employees rediscover themselves - from PSW for PSW.